The M. Night Shyamalan-directed film, The Last Airbender, is headed to theaters pretty quick. In fact, even sooner than originally planned. The movie was slated for a July 2nd opening movie day, but now the release date of The Last Airbender has been moved up to Thursday, July 1st.
Here’s one of the earlier movie trailers:
This is a good calculated move considering that the July 4th weekend can effectively give Airbender a 5 day opening weekend! (Federal employees have Monday, July 5th off.)
Amazon: The Last Airbender 3-3/4″ Figures Aang
But that’s not all the news. In conjunction with The Last Airbender, we’re going to be seeing toys, books and more hit the shelves for the Nickelodeon Movies and Paramount Pictures’ feature film. We’ll be seeing books, a full line-up of products inspired by The Last Airbender plus, believe it or not, home décor, apparel, jewelry and accessories from trusted names that include Nordstrom’s, American Greetings, Simon and Schuster, Random House, Stride Rite, and HP to name a few.
We’re looking at over 30 new consumer products hitting the shelves across various outlets.
-
Toys
Spin Master Ltd has released a toy line just in time for opening day of The Last Airbender. Spin Master was chosen as the global toy licensee, bringing the fun and adventure into an innovative and dynamic toy line.
“Based on Nickelodeon’s international hit animated series, the live-action release of The Last Airbender tells the story of four nations– Air, Water, Earth, Fire–tied by destiny when the Fire Nation launches a brutal war against the others. A century has passed with no hope in sight to change the path of this destruction. Caught between combat and courage, Aang discovers he is the lone Avatar with the power to manipulate all four elements. Aang teams with Katara, a Waterbender, and her brother, Sokka to restore balance to their war-torn world. The Last Airbender is the opening chapter in Aang’s struggle to survive.”
-
Books
Nickelodeon Consumer Products (NCP) and Simon & Schuster launch five brand-new titles based on the feature film. The books feature various adaptations of the film’s story lines for readers of all ages.
Amazon: The Last Airbender Movie Novelization (Avatar)
-
Apparel
Nickelodeon Consumer Products (NCP) and Nordstrom will be releasing limited-edition line of kids’ apparel and accessories. They will be available through July, both online and in 114 Nordstrom stores in the U.S..
-
The 3rd released movie trailer:
It’s nuts how many different products are coming out, letting everyone experience the movie, not just in the theater, but at home as well. Here’s a complete list of merchandise that we can expect to look for as the July 1st opening day of The Last Airbender approaches rapidly:
AMAZON: The Last Airbender – Appa Deluxe Figure
-
Toys / Entertainment / Electronics:
- Action figures, playsets, role play items, vehicles and more from Spin Master
- Video games from THQ
- Construction-themed sets and products from Mega
- DVDs from Paramount Home Entertainment
- Party goods from American Greetings
- Customizable goods from HP
Apparel:
- Footwear from Stride Rite
- Footwear from ACI
- Headwear/Cold Weather from ABG
- Rainwear from Berkshire
- Sportswear, T-shirts, kids sleepwear, outwear, swimwear from KHQ
- T- shirts from Mad Engine
- T-shirts from Jem
- Packaged underwear from Handcraft
- Adult sleepwear from Briefly Stated
- Hosiery from Planet Sox
- Costumes from Rubies
Home Décor:
- Bedding, bath, beach, pillows, throws from Jay Franco & Sons
- Restickable wall decor from Fathead
Publishing:
- Prequel manga, movie manga, cinemanga from Del Rey Manga
- Junior novelization, movie storybook, ready to reads, lost scrolls collection from Simon and Schuster
- Activity digest, full-color scrapbook, activity book from Random House
- Mad Libs from Penguin/Grosset Dunlap
Accessories:
- Sunglasses from Pan Oceanic
- Bags and backpacks from Global Design Concepts
Jewelry:
- Children’s watches from MZ Berger
- Specialty costume jewelry from High Intencity
-
You can find a lot of these items under this search link I built for you, The Last Airbender Merchandise on Amazon
Here’s the last released movie trailer for The Last Airbender:
-
Below are the accumulated press releases
-
Las Vegas, NV – June 7, 2010 – Nickelodeon Consumer Products (NCP) and Simon & Schuster announced today the launch of five brand-new titles based on Nickelodeon Movies and Paramount Pictures’ The Last Airbender feature film. Hitting shelves this summer and available at all major retailers, the books feature various adaptations of the film’s storylines that readers of all ages will enjoy.
“Working with Simon and Schuster to recreate and adapt the layered storylines of The Last Airbender will allow fans to experience their favorite moments from the film over and over again,” said Paula Allen, Senior Vice President, Global Publishing, NCP.
The Last Airbender Movie Novelization
SRP: $7.99, Ages 8 – 12 128 pages,
Featuring an 8-page full color insert of movie stills, the book tells the story of the first installment of the original animated TV series, Avatar: The Last Airbender, which inspired the M. Night Shyamalandirected live-action feature, The Last Airbender.
Trial by Fire
SRP: $7.99, Ages 7 – 10 64 pages
Based on M. Night Shyamalan’s The Last Airbender feature film, this retelling has a slight twist – it’s told from Prince Zuko’s perspective.
Battle of the North
SRP: $7.99, Ages 7 – 10 64 pages
Citizens of all nations can learn all about the infamous battle at the Northern Water Tribe and the struggle leading up to it in this book, which is chock-full of information. This dossier will chronicle the Water and Fire Nations’ major fighters/armies, vehicles, weaponry, bending skills, and battle strategies. It will also include some narrative retellings interspersed.
Aang’s Destiny
SRP: $4.99, Ages 6 – 8 32 pages
Filled with full color illustrations, this is the retelling of the discovery of Aang and his realization of who he is and how he achieves his destiny.
The Avatar’s Return
SRP: $4.99, Ages 4 – 8 24 pages
Perfect for younger readers and fans, this book features accompanying The Last Airbender movie images. Relive Aang’s quest to restore balance to the four great nations: Water, Earth, Fire, Air.
-
Las Vegas, NV – June 7, 2010 – Nickelodeon Consumer Products (NCP) and Nordstrom will release a limited-edition line of kids’ apparel and accessories inspired by Paramount Pictures and Nickelodeon Movies’ The Last Airbender. Available through July, the products will be available online and nationwide in 114 Nordstrom stores in U.S. cities, including Los Angeles, Las Vegas and Miami, among others.
Ranging from $5-$50, products from the exclusive line feature the graphic and mystical elements used within The Last Airbender feature film. Cotton tees available in boys’ and girls’ sizes by Jem and Awake, feature a mix of screen-printing, foil detail and other embellishments. Sneakers developed by Stride Rite feature glow-in-the-dark graphics fashioned with a breathable mesh lining and flexible rubber soles. Girls’ and boys’ watches by Titanium feature artistic elements from the theatrical release. High Intencity and Charm It! have created a special line of costume jewelry that includes dog tags, necklaces and bracelets in vivid hues with dangling charms. Also available is a specially designed backpack by Global Design Concepts. To view and shop the products, visit www.nordstrom.com/TheLastAirbender.
“Partnering with Nordstrom to recreate and adapt the incredible storyline of the theatrical release of The Last Airbender is an amazing opportunity for us,” said Hal Snik, Senior Vice President, Domestic Licensing, NCP. “This line embodies the spirit of the film, and being able to wear your favorite elements and customize your look is a great way for fans to express themselves.”
On June 27, select stores will host special events featuring martial artists demonstrating the choreographed movements that inspired the ‘bending’ featured in The Last Airbender. In addition, there will be opportunities to win prizes and assorted giveaways including one-of-a-kind posters, temporary tattoos and movie tickets.
-
Las Vegas, NV – June 8, 2010 – Just in time to coincide with the July 2 theatrical release of The Last Airbender, Spin Master Ltd.’s toy line for the movie has hit shelves. Spin Master was chosen to partner with Nickelodeon Consumer Products (NCP) to be the master global toy licensee of the M. Night Shyamalan-directed film, The Last Airbender, to bring all of the magic and imagination of the film into an innovative a dynamic toy line.
“The epic and imaginative nature of this film made it made it an extremely fun project to work on, and a challenge for us to push our boundaries once again in creating an original and fun toy line that would resonate with the fans of this franchise,” says Ronnie Frankowski, VP Boys Marketing for Spin Master.
Based on Nickelodeon’s international hit animated series, the live-action release of The Last Airbender tells the story of four nations– Air, Water, Earth, Fire–tied by destiny when the Fire Nation launches a brutal war against the others. A century has passed with no hope in sight to change the path of this destruction. Caught between combat and courage, Aang discovers he is the lone Avatar with the power to manipulate all four elements. Aang teams with Katara, a Waterbender, and her brother, Sokka to restore balance to their war-torn world. The Last Airbender is the opening chapter in Aang’s struggle to survive.
-
Spin Master Toy Line
-
{ 3 comments… read them below or add one }
Check back with me in a few days, but I think this film is going to bomb hard.
Whens this movie going to be released on dvd?
Mark:
I don’t see a date associated with it yet.
You can always head to Amazon and sign up for a watch list for it…
http://www.amazon.com/Last-Airbender-Dev-Patel/dp/B002VPE1BQ/ref=sr_1_6?s=dvd&ie=UTF8&qid=1282736897&sr=1-6
-Bruce