Did you know that right now the 2012 Summer Olympics are averaging 31.6 million viewers in prime time? Yea, that’s why, if you think there are a lot of ads, well, it sure feels that way. But NBC has to get their advertiser’s monies worth. This, despite every sport and score and medal being reported throughout the day and taking NBC’s thunder away… fans still want to see it happen.
A Humorous Interlude
Now there’s one thing I am finding a bit confounding is the VoD that Comcast is offering up for the 2012 Olympics. I’d love to catch some of it, but the titles and descriptors seem to be in code.
W 3m Sync Final,
M A-A Final HLT
M U.S. D2 HLT
W Wieber D2
It takes a little digging around to figure out the shorthand, but it’s doable…. but for the billions they’re making in advertising, I’d love it if they spent a few extra dollars to actually spell it out a bit more!
About Bruce Simmons
I've been writing newsletters since 1999. Of late, I've been focusing on the entertainment consumer angle on mostly the sci-fi, fantasy and action genres of TV, movies and books.
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