Tweeting As a Profession – Some Make Gobbs Using Twitter

by on October 17, 2010

in Entertainment

Twitter: Paid Tweeting

Paid tweeting on Twitter seems lucrative, but you need to hold a special status to make the big bucks. Then again, I’m shocked at the money made per tweet!

Twitter, the time suck for some, the advantageous and random shot for web traffic and marketing for others. Many folk I know use Twitter to communicate their newest blog entries and generate traffic to their websites. That traffic becomes a source of potential income for many a website, my own included. Yet it’s how they net traffic that distinguishes websites. Twitter is but one tool.

How website owners choose to net your web traffic is up to them. They can present upfront and honest Title tweets, or they can trick you with a question that draws your curiosity in or they can just outright trick you with tweet bait that has nothing to do with anything. It’s up to the Twitter user how they want to snag your web traffic. In the end everyone wins. You get your curiosity answered, they get their much desired web traffic and with that web traffic, the potential to follow through on other money making processes on their website.

That’s the obvious way to use Twitter for a webmaster to make money. There’s also another method that is rather surprising! It’s the pay per tweet process. If you’re famous enough, you can ring in some pretty hefty fees for tweeting sponsored messages for advertisers. The most infamous of the paid tweeters, in case you had not heard, is Kim Kardashian who was reportedly earning $10k a tweet.

In the beginning her methods caught the attention of many, where Kim’s tweets weren’t disclosing that she was selling ad-tweets. Now-a-days the controls over paid tweeting are developing to the degree where all paid tweets can and should be identified as such. Whenever Perez Hilton (My blogger hero for what he’s done with his premise) delivers tweets ads (sponsored tweets), he denotes SPONSORED in his ad-tweets. The transparency is something I appreciate and I do the same when I set up links in my articles, making clear where the link leads to.

It’s a fascinating premise of getting paid to tweet and in the case of Sponsored Tweets, [http://sponsoredtweets.com/], their first month in business, they paid out more than $100k to their Twitter registered users. This org builds a client base of advertisers that they connect with Twitter users. Regular “Joes” like you or myself can probably garner minimal fees per tweet, but famous people can generate their own prices! As far as some celebrities go, see if you recognize anyone in this list:

  • michaelianblack – $5,882.50
  • hollymadison123 – $4,000.00
  • heidimontag – $3,529.50
  • lindsaylohan – $2,985.80
  • KhloeKardashian – $2,941.25
  • spencerpratt – $2,941.25
  • stephaniepratt – $2,941.25
  • AudrinaPatridge – $1,117.68
  • KimberlyCole1 – $1,058.85
  • iansomerhalder – $941.20
  • ChrisPirillo – $294.13
  • ApoloOhno – $235.36

Here are more celebrities and their reported fees per tweet:

  • Soulja Boy (@souljaboytellem) $10k
  • Dr. Drew Pinsky (@drdrew) $10k
  • Samantha Ronson (@samantharonson) $7k
  • Greg Grunberg (@greggrunberg) $7k
  • Lauren Conrad (@LaurenConrad) $5k
  • Kendra Wilkinson (@KendraWilkinson) $5k
  • Brody Jenner (@BRODYJENNER) $5k
  • Stephen Colbert (@StephenAtHome) $5k
  • Fake Rob Pattinson (@fakerpattz) $1k

That $#’s are the going rate, or minimum per per tweet fee.

Twitter advertising is appealing to the stars and the organizations that offer them promotional content. Why? We like our TV/Movie stars and to some degree, we respect their opinions. In one example of star power, do you remember when Catherine Zeta-Jones started to endorse T-Mobile? When she climbed on board the T-Mobile campaign, their national sales increased by 25%. That, is the power of a popular or good looking star and that’s part of the basis of how the Twitter advertising works.

Of course if you’re not a star, you could still generate some income from your tweets, if you have enough followers or have a great and targeted demographic of followers. I’ve been chatting up some folks behind the scenes of some Twitter accounts and found out that there are folks out there that are employed to tweet. Albeit, it’s not at $5k a crack, but still, for a buck a pop, a tweet an hour for 12 hours a day, 365 days a year, that’s a quick $4k a year! After taxes, that’s $2k!

Are There Professional Tweeters?

Yes, professional tweeters exist. MTV recently hired a young lady for some silly wage, Comcast has a Twitter staffer who almost instantly chimes in with offered assistance if you grumble about something with Comcast in the tweet. Pizza Hut hired a Twintern & it would seem, many companies do. Heck, I recently saw a job offering at JPL (NASA’s Jet Propulsion Laboratories) for a social media staffer. It’s where the future is headed and it’s cheap advertising versus billboards and television commercials. It’s also laser-guided, targeted advertising since fans follow that on Twitter which interests them.

Speaking of professional tweeters, here’s something to ponder: When you read or interact with celebrities, do you think you’re chatting or following THAT person? I’m never so vain as to think I am. And if you’ve ever engaged in conversation with rapper 50 Cent, you were actually chatting with Chris Romero… the social media director for 50 Cent.

That leads us to an industry known as Ghost Twitterers. Back in 2009, Britney Spears was looking for someone to staff her Twitter and Facebook accounts. Kanye West hired two people to run his own blog. Ron Paul has staff members spread the word as does Guy Kawasaki.

But don’t fret. Some still want to be able to bypass the media altogether and get their own words out… for one, Shaquille ONeal and another, Lance Armstrong crank it out themselves.

And here, a few years ago Twitter was wondering how to become profitable and yet the users have found out how. I’m not sure if this is helpful to Twitter or not. I can guess that it’s possible that Twitter has made arrangements with the orgs that generate advertising income and have garnered some percentage of their spoils. But that’s just my guess, as something I would do.

[ Examiner, Sponsored Tweets: Celebrity Tweeters, The Daily Beast: Other Celebrity Fees, Time.com, Time.com, Marketing Tech, Tech Combo, WSJ, USA Today, Pixels and Pills, Tech Crunch, NY Times, ]

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