Today I found a fascinating disparity in my perception of Walgreen’s. I had always “presumed” that Walgreen’s had some pretty good prices. Because of this perception, I never did any price checking on the place. I just trusted.
Hence, I went blindly, guided by marketing. Marketing designed to “help” me think that way.
Here’s my short tale of the CFL bulb.
Over the last few years, I have been buying CFL light bulbs from Walgreen’s. I had bought a few Walgreen’s brand CFL’s but the odd part was that they were burning out pretty quickly. I thought these things were supposed to last a long time?
So today I was in my local Menlo Park Ace Hardware store snagging myself a new CFL for my outdoor garage light. I just paid $5.49 for the bad boy and it’s awesome, since these 100w output lights only burn about 29w of power. I can feel the electricity bill dwindling at a grindingly slow rate!
Right after I was in the downtown Menlo Park Ace Hardware store, I had opportunity to visit the Walgreen’s across the street. I was roaming the store looking for something and had headed up the aisle with light bulbs. I don’t need no stinkin’ light bulbs. I just got one across the… WHOA!
I passed by the exact same light bulb I just bought in Ace. There, it cost $5.49. In Walgreen’s it cost $9.49!
I was really surprised by the huge price difference, but there ya have it.
To be honest, it’s always worth your while to price check any establishment you bring your business to. You need to make sure that what you think is going down, really is. Because marketing is designed to make you think certain ways about businesses.
Many years ago, I had presumed that since Costco was the all-time money saving source, that it always was. But like today, I just happened to take note that something I had always bought in Costco, was much pricier than another store, where I had just noticed their prices of the product I was buying.
So keep your eyes open and always be willing to price compare. Just because your favorite store once had better prices doesn’t always mean it will. And at a $4 difference between sub-$10 products, that’s huge!
BTW: The light bulb I picked up was the GE 71765 26-Watt Energy Smart Instant-on Sunshine CFL. This bulb is equivalent to a standard 100 Watt bulb with a lifespan of 6000 hours. It comes with a 6 Year Limited Warranty Guaranteed to last 4 years based on rated life at 4 hours consumer use per day at 120Volts.
Another price comparison is Midol Complete. At Target and Walmart, it’s priced from $6.50 to $6.99. At Walgreen’s, it’s ~$11.50.