We already have the Sprint Cup Girls and we’re much happier for it. MillerCoors entertainment marketing has hired from over one hundred applicants, Rachel Rupert to represent Coors Light within the concrete & asphalt roadways of NASCAR.
What landed her the gig as Miss Coors Light, the first-ever Miss Coors Light that is, is her enthusiasm for NASCAR and growing up watching it every Sunday. Her favorite track is Martinsville.
Her new gig starts next week at Loudon and Miss Coors Light will be interacting with fans and drivers during at-track appearances, Coors Light-sponsored events and online. Rachel will also be presenting the Coors Light Pole Award each week to the top Cup and Nationwide series qualifiers.
Beginning in the 2011 NASCAR season, she will also start appearing in Coors Light’s NASCAR-themed point-of-sale materials.
The only info I have on Rachel, via her Twitter account with the following, Twitter-enforced bio: “Southern Belle – Spokesmodel – Retired Hairdresser.” She has over one thousand friends on her personal Facebook account.
Links:
Be warned, though I’ve provided Rachel’s personal social account links, more than likely her official posting location will end up being at the Miss Coors Light Facebook Page. I’ve seen that happen a number of times with various spokespersons.
Rachel Rupert’s:
- Rachel Rupert on Twitter
- Rachel Rupert’s Facebook Page
- Miss Coors Light Facebook Page
- Coors Light Racing Web Page
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About Bruce Simmons
I've been writing newsletters since 1999. Of late, I've been focusing on the entertainment consumer angle on mostly the sci-fi, fantasy and action genres of TV, movies and books.
{ 6 comments… read them below or add one }
welcome miss coors light. how can i recieve an autographed poster? i am a huge nascar fan,and a huge coors light fan as well. hope to see you at next years race in vegas and once again welcome to the huge nascar family
Hi Rachael Rupert,
I was wondering how old do you have to be Miss Coors Light?
Because I know that the Miss Sprin Cup have to be at least 22 years old
and they get picked from Marilyn’s Agency in North Carolina?
Sinerely, Kathleen Cone
HI RACHEL just wanted to say hi i was wondering if u had any more posters of u?IF so if it’s not a problem could u plz sign one for me and how much would it coast to get one let me know
LOVE TONY
Yum!
Hey yes I got your post card and I want to know where to send it to you to get hit autograpth and thank you Tom
My daughter met you 2 years ago @ a Pocono location you signed a poster the lights went out It was a strange night I’m not into this advertising stuff for my kid but this year she is doing better than I did when I raced late model & had DuPont & GM on my side I am paying $ for her to watch Pocono races I’ve never dun that but she turns 16 on June 1 hope to see you