You, My Readers, Are The True SEO Machines of the Web

by on April 11, 2012

in consumer

Are Website SEO Practices Really Having That Much Impact???

Google search engine and SEO practicesThe other day I was wondering about web SEO (Search Engine Optimization) and all the time spent by website admins into applying these practices. I ask that because I’ve been seeing some interesting trends in my websites that seem to completely buck the system.

For me, I can crank out an article in about 10 to 15 minutes and be done with it. Maybe 20 if I stop to fix all my typos and wordos!

But…

But then I have to stop to address ideas like Vision Based Page Segmentation and Semantic Distances and the nuances of a supposed properly formatted SEO’d page with …

  • The appropriate amount of minimum words,
  • “Relevant links” at the appropriate locations,
  • Weighted links at the front or near the top of a page,
  • Keywords are properly placed,
  • Execute the appropriate tags,
  • Insert a picture,
  • Make sure the picture has proper alternate text,

etc., etc., etc..

By the time I’m really done with “formatting” my article to kiss the search engines ass, each article takes about an hour. It can be exhausting because small sites have a deficit while established sites can pretty much either ignore or constantly muck with their page formatting.

And there’s a huge industry based on the practices of SEO as everyone tries to understand Google and it’s search engine competitors.

At first, in the early days, Skynet… I mean Google, could be gamed. (My company has a stand-alone installation of an older version of the search beast on an intranet and yes, the older, dumber Google can definitely be gamed.)

SEO website practicesBut Google has gotten smarter as time goes on and they’ve caught on to various practices and such designed to game the system. There are still a few flaws, but Google is slowly weeding them out.

That’s good and bad for the web.

Good because crap sites that scrape are getting recognized and demoted in search result rankings and bad because Google is starting to focus on originating content and dissing those reporting off that content. (At least that’s the word on the street I’ve been hearing.)

Yet aside from all that, I’ve been noticing trends across my websites that bucks the system completely, even here on smaller sites like Brusimm.com.

The InternetThat trend seems to be that regardless of formatting, if I hit the nerve of my readers focus, those articles take off on the internet like they have solid-fuel rocket boosters attached. And in most cases, these are articles that I just slapped out there and didn’t take the time to format properly, but thought, “Hey, the gang might be interested!”

That’s when I realized that in the long run, my readers are more important than SEO practices. For the most part.

SEO still does seem to work, but I can’t get into that detail because it’s a bit of a competitive practice I ain’t giving up.

But now, to support my suspicions, I across a website called Search Engine RoundTable that points to a threat on WebmasterWorld that asks the question, “Is On Page SEO Dead With Google?

And they chat about what appears to be on-page text value diminishing in the eyes of Google. To be exact,

that on page text is less of a ranking factor these days and more of a relevancy factor.

Again… these focuses are on the kaiju or giant monster search engine, Google. We still have to think about Yahoo, Bing and the others. One of my other sites gets a huge amount of traffic from Bing because of something I’m doing over there… but I don’t think it’s skill as much as it is luck hitting on the right combination of practices that can range from SEO page formatting to using different or correct social networks related to the site, to spread the word.

And again, the power or the reward of website traffic comes from the web surfer, you, my readers.

In The End, The Golden Rule Is Still Golden

I’ve seen some huge sites totally ignore SEO practices and dominate in their category. I’ve seen my ill-formatted articles take off and I’ve seen the site hit it big from obscure search engines I never heard of until they start pouring visitors in to the site also. But I’ve also seen how SEO can benefit in the long run and how some sites, after some incredible, in-depth page/site studies support that SEO is alive and well.

But for now… until the Google kaiju gets seriously (read as creepy or freaky) AI smart, and renders small sites moot, we keep fighting on, trying to etch out our spot on the internet in this “wild west” tech era, where the guys with the biggest guns and sneakiest tricks dominate the web!

Resources:

seroundtable: google-on-page-seo

webmasterworld: google

photoshelter: websites-page-design-affect-seo

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